What are the Basics of OTT Video App Development?


OTT Monetization Strategy
There are three primal OTT video streaming monetization models that are followed by the top OTT companies:
SVOD

Subscription Video on Demand: Under this model, your users will be able to view the entire range of your video content offering in return for a recurrent fee that they will have to pay. 

TVOD

Transactional Video on Demand: The monetization model asks users to pay per view. Here your users will not have to pay anything at the time of log-in. They will be paying a sum on the basis of the series that they wish to watch. 

AVOD

Ad-Supported Video on Demand: This is majorly an ad-centric digital video service that is absolutely free for the users. Under this model, the revenue of advertisement is used for offsetting production, hosting, and content monetization. 

How Much Does OTT Video App Costs?
The estimation of OTT video app development like Netflix or Hulu cost comes down to a number of factors:

- The number of features that you are adding in the app
- The number of platforms that the app would work on
- The geographical location of your partnered mobile app development company is based out of.

Features of OTT
 
User Profile
 
This is a must-have feature in your application. It should come up with an easy sign in/signup method. This allows the user to manage their side of the application holding details of preferred payment option, content need to watch, the video suggestions based on their playlist/
 
Netflix allows multiple users to access the app with the same username. If so you want to use this idea, then the application is to be built in order that each user has the specific features.
 
Search
 
The search feature helps the user to find their desired video category. Building it with many genre options makes the user feel easy to search as many videos and watch. Every OTT streaming platform is built with an explore or search option. Make sure that it is visible to all the age groups.
 
Multilingual Content
 
Your user count will drastically increase day by day when you add multiple language videos. Expand your business beyond geographical borders by adding this feature. Netflix was able to get a million users by using this prime method. They have almost 150 million videos now on their platform. Besides English, there are a lot of languages having a huge user base who are ready to use the video streaming apps for entertainment. 
 
Social Features
 
This is the other way to increase your user count. Help the user to share their viewpoint on their social media platforms which attract the other user to watch the video content. So that there is much possibility that the user becomes a member and also helps in maintain you get the daily active user count target. 
 
The Application must contain a social media signin/signup option to make the onboarding an easy task.
 
Screen Mirroring
 
This one of the coolest features that every OTT video streaming application must-have. Yes, allowing your users to watch their favorite videos on TV, Desktop, or any other desired screens. For that, Mirror Screening is an important feature. This let’s attract many users and help in increasing user engagement.  It can be implemented in two ways.
 
- Using the Google Cast SDK
- Airplay - Which works only with Apple TV and other iOS applications
 
In-App Purchase
 
This is an important feature when you build your OTT video streaming apps based on SVOS and TVOD like Netflix and Hulu. Your application must make the user feel easy to pay their bills. Adding multiple payment options also makes the application a user-friendly one. Make your user trust your money transaction method. 
 
Wish list 
 
Last but not least must-have feature in any OTT video streaming app is Wishlist or watch list. This is the place where the users can add the videos to watch it later. The main usage on this feature is, you can send a notification to remain the user to watch the video 
 
Conclusion
 
We are the Best OTT software solutions provider and the on-demand app development company. Get in touch with our team of experts and know about the cost to develop an OTT video streaming application and get your app developed. 

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